Natural Product Expo Asia 2011 Co-locating Exquisite Events Bring New Experiences to Buyers

Recently, the plasticizer DEHP crisis has raised not only the questions about the safety in food & beverage industry but also the safety in cosmetic sector. Manufacturers and distributors have to stop the supply of the suspected DEHP-tainted products to consumers . Meanwhile, companies strive to capture the unprecedented business opportunities in China and Asia market, t hese provide a bright prospects for natural & organic products and supplies.

The annual international exhibition for natural, organic & health products and supplies, t he 9 th Natural Products Expo (NPEA 2011) will take place on 25 – 27 August, 2011 at Hong Kong Convention & Exhibition Centre Hall 1. This edition will showcase more than 5,000 types of quality exhibits ranging from food & beverage, dietary supplement, natural and raw ingredients, cosmetics and skin care products, spa facilities and supplies from over 200 international and local exhibitors, offering the best sourcing platform to all trade buyers.

To further enhance the leading status of NPEA in the region, numbers of content-rich educational events will be held concurrently during t his 3-days show. Various esteemed speakers will gather at NutriCosmetic Summit Asia and the 3rd Nutracon Asia 2011, which will be staged on 24 August, covering a broad spectrum of practical information including market overview and analysis, research and development, science and technology, consumer behavior, product development, market opportunities and more.

Concurrent exquisite event – Healthy Kitchen

Organizers continue to partner up with hottest chef and speakers in town, to heat up the venue with a combination of freshness, deliciousness, innovativeness and boldness. Among all, Ms So Man Wan (Club O) and Ms Lee Wai Ling (Ling Lee) will return to the show again, delivering the fascinating topic s on “Great Food for Summer Days” and “ The Secret of Young Forever” respectively.

Ms Anita Cheung from i-Detox will demonstrate how “Superfoods” can incorporate our daily diet to boost the body’s energy, support detoxification, immunity and overall health. Furthermore , interesting topic like “Why eat raw?”, “Eat Fat Look Thin” will be covered by Organic Land and Jireh International respectively at the Healthy Kitchen corner .

Thai Spa Association will showcase not only different kinds of spa products and facilities including mud spa, essential oils, aromatherapy, ingredients, etc., but will also conduct an open forum free, with topic “Culture and Traditional Natural Thai Products and Therapy”. Meanwhile, Mr. Jeff Crowther from US-China Health Product Association will conduct an in-depth analysis on “Understanding China's Developing Dietary Supplement Industry”

Schedule of Healthy Kitchen & Open Forum:

Date

Time

Company & Topics

Speakers

8/25 (Thu)

12:00 – 13:00

OpticBac Probiotics (Inside Probiotics - More Than Just Acidophilus)

Mr. Jalal Janmohamed

14:00 – 15:00

US-China Health Product Association ( Understanding China's Developing Dietary Supplement Industry )

Mr. Jeff Crowther

15:15 – 16:00

Pure Veggie House / Top Standard Group Ltd. (Cooking Demonstration of Braised Lotus Seeds Wrapped in Sliced Winter Melon & Pan-fried Abalone Mushroom with Coral Algae Fruit Salad )

Mr. Ng Yuk Sum

8/26 (Fri)

10:45 – 11:45

Taiwan Fucoidan Ltd. (Anti-inflammatory and Apoptotic activities of Sargassum sp. fucoidan)

Mr. Pai-An Hwang PhD

12:00- 13:00

Club O (Great Food for Summer Days)

Ms. So Man Wan

14:00 – 14:30

I-Detox (Superfoods)

Ms. Anita Cheung

14:45 – 15:45

Organic Land (Why eat Raw?)

Ms. Ophelia Wong

16:00 -17:00

Thai Spa Association (Culture and Traditional Natural Thai Product and Therapy)

Mr. Sunai Wachirawarakarn

17:15 – 18:00

Jasmin Skincare (How can consumers really know if their skincare products are organic? )

Mr. Gordon Chalmers

8/27 (Sat)

10:30 – 11:00

I-Detox (Superfoods)

Ms. Anita Cheung

12:00 – 14:00

Jireh International (Eat Fat Look Thin)

Ms. Arlene Wu & Ms. Denise Tam

14:15 -15:15

Ling Lee Int ’l Ltd (The Secret of Young Forever)

Ms. Lee Wai Ling

Concurrent Educational Event – Nutracon Asia 2011

Running to its third edition, Nutracon Asia 2011 provides new insights to all industrial players in natural, organic and health products. 4 individual workshops themed around Functional Food & Beverage, Dietary Supplement, Cosmetic Regulations and Beauty & Wellness as well as Organic Certification. Speakers from Australia, China, Japan, U.K., U.S. etc., are all representative and authoritative within the industry; For example Mr Rick Chin (Asia’s leading make-up artist and stylist), Mr. Xiao Xingji (Director of the Organic Food Development Center of China (OFDC), China), Mr. Edward Wyszumiala (General Manager of Dietary Supplement and Functional Food Certification Programs, NSF International) and more. (See Nutracon Asia 2011 Programs and Time Table in attached file)

With the fruitful show content & diversified and extensive promotion campaigns, organizers successfully invite buyers from DKSH Hong Kong Limited , WHO's Aromist, Hung Fook Tong Holdings Ltd., Yata Department Store, city’super, Li & Fung Limited, Missha Hong Kong, REGENE, Wal-Mart (China)., etc. In addition, Department of Commerce of U.S. ( Singapore and Taiwan Offices) have organized delegation groups and bring the decision makers from supermarket & corporate like Cold Storage Supermarket, Ocean Healthcare (S) Pte Ltd, Expressions, Grape King and more to source for hi-quality products & supplies.

Natural Products Expo Asia receives stunning support from various local and overseas organizations including United States of America – Department of Commerce, Australian Trade Commission, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board, invest HK, etc. The first 2-show days is set aside for trade visitors only, while the last day is open for trade visitors and public (admission fee HK$20).

For details, please visit the official website at www.NaturalProductsExpo.com or contact with Expo Asia team.

-------------------------------------------------------End--------------------------------------------------------------

For visiting & media enquiry, please contact::

Hong Kong

Andy Ng

Tel : (852) 3104 0660

Fax : (852) 2857 6144

Email : expoasia@penton.com

Official Website : www.NaturalProductsExpo.com

Natural Products Expo Asia ( www.naturalproductsasia.com) is the premier sourcing trade show for Asia’s natural, organic and healthy products industry. Executives and buyers assemble to find the newest products, information and education for maximizing business opportunities throughout the Asia Pacific region.

New Hope Natural Media ( www.newhope360.com), a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com .